Online Marketing Services
The Ez way to explain this is divide in 3 categories:
Do you have Google Analytics configured correctly?
Are you sure that your data is accurate?
Are you collecting the information you need?This
-Setup Plus Configuration
Proper installation and configuration is Google Analytics is crucial to your ability to make decisions that directly impact your business. Let the Ninja make sure that you are collecting the data you need to improve your ROI.
Google Adwords Integration
Advanced Custom Reporting
Multiple Custom Variables
Web Analytics Evangelist Avinash Kaushik writes that the “bottom-line for magnificent success is the people.” While it is indeed critical to be getting accurate data from your web analytics platform, that is only part of the equation. It takes real expertise to interpret that data and find the actionable insights. The Analytics Ninja’s greatest strength is his ability to quickly and efficiently analyze the clickstream data from Google Analytics.
How do visitors find your site?
What keywords are they searching on? Is your SEO effective?
Do you use paid search? How can you improve your ROI?
What pages on your site are the most successful?
Which pages are the biggest losers?
Do you have a problem with Shopping Cart Abandonment?
Are you segmenting your traffic?
Stop running your business in the dark! Turn on the lights with the Analytics.
Google AdWords Campaigns
Google Adwords Campaigns are a good way to get your business noticed online, especially if you don’t already have a strong web presence, or if your website is not thoroughly optimized to appear and rank in search engines. At Rockland Web Design we are experienced in creating Google Adwords Campaigns, selecting the right keywords, and balancing cost vs. keyword relevance. If you want an extra boost in web traffic, or want to get noticed in a market that you don’t usually target, then Google Adwords can give you the leverage that you need..
Social Media Monitoring
With the large upward trend in the popularity of social media, it is becoming more and more important for companies with online presences to also be present on social media. Memorable, frequent, and helpful posts are proving to be the best way to reach clients and prospective clients through social media—but unfortunately this takes quite a bit of time. If you don’t have the staff hours or the patience to manage and compose social media posts, let Rockland Web Design help. Our staff is experienced on all major social media platforms (Google+, Facebook, Twitter, Instagram, Pinterest, YouTube, StumbleUpon, Tumblr, and LinkedIn, among many others), and can create regular posts, establish a schedule for social media releases, and even respond to clients that engage with you on social media. Don’t miss out on this constantly growing segment of the online market..
Search Engine Optimization
To rank higher in search engines means to bring in more business. Period. Customers click on the first few results far more often than those at the bottom of the page. Consequently, the first few websites get all or most of the business. To rank higher in search engines, a website must be structurally sound, have relevant, keyword-rich, and nearly flawless content, be present on social media, and contain all of the necessary under-the-hood elements which make it easier for the ranking-robots to understand. These elements are quite numerous, yes, but the professionals at Rockland Web Design specialize in all of the different facets of search engine optimization. The process is intensive, but the results are certainly worth the effort. Not only will you have a clean, beautiful website, but it will be one that contains exactly what the customer is looking for, and will be a site that generates return traffic. The bottom line: websites are built to engage the client or prospective client, but the client must first find or be directed to the site—in this, search engine optimization is key..
Facebook, LinkedIn, Twitter, Google+…that’s just the beginning of the list of hundreds of social media sites. And you need to update them all before lunch today.
You might be able to pull this off once in a while, but the real differentiators of successful social media campaigns include consistency of posts, as well as a set of cohesive messages, ones which best represent your company’s brand. If you need help building a powerful campaign to accomplish this, call Rockland Web Design.
Using industry-leading tools we have garnered all over the web, we can take your business’ social media campaigns to new heights. But more importantly, we endeavor to create conversations amongst your customers that will keep your company in mind as they move through the process of their buying habits.
Rockland Web Design can create and manage social media campaigns that:
Include linkbacks to unique and compelling content
Direct your clientele to specific and useful information
Reinforce your company’s interest in the needs of your clientele
Direct them to compelling offers that will encourage them to purchase from your business.
Blogging & Copywriting
The single most important factor in online marketing is content. When users visit your website, they’ll see the design, look over the pictures—but they will focus on the content. Content is where your message is delivered, where your product is sold, and where your service is explained. It is no surprise that the #1 most important factor for search engine ranking is relevant content. At Rockland Web Design we have in-house staff writers that specialize in writing web content and blogs. We can compose all of your website’s text, or we can publish regular blog posts for you. Don’t let mediocre writing hold your website back—investing in well-written, relevant web content and blog posts is one of the best decisions a website owner can make.
Content Management Services
We get it. You run a business, and have little time to update your website. So why not have Rockland Web Design update your site for you?
Give us your content. If you don’t have that, give us your ideas. With just a little bit of information about your ongoings each month, we can develop customized copy for your site that will not only grab your target audience with interesting, unique information, but also give search engines such as Google and Bing the incentive to continually re-rank your website in the positive direction.
Writing unique content for your business is useful for several very important reasons:
Makes your website consistently interesting to your target audience
Give search engines the incentive to raise your rank based on keywords placed in your content
Separate your website from that of your competitors that don’t bother to update their content
Reinforces the idea that your business is continuing to grow to serve its clients’ needs
When you choose a copywriter. Be sure to remember that there is a difference between high-quality copywriting and amateurish, in-cohesive writing that is built with little or no forethought. Give your customers the best experience possible when reading your company’s print or web materials by using experts that know how to create a compelling story.
Call us today to see how we can
create compelling content that will increase your business.
Pay-Per-Click Advertising, or PPC, is a cost effective way of getting noticed by clients in search engines. Since you only pay when someone clicks-through to your website, you avoid the initial overhead cost of an advertising program. When trying to manage a tight advertising budget, PPC can often be the best solution. Our staff can create an advertising plan for you, set up the PPC ads that will appear in search engines, and handle the management of your online advertising campaign. Trying to handle all of this yourself can be exceptionally time consuming—let Rockland Web Design manage your advertising campaign, we have countless hours of experience and can produce the best results in a minimal amount of time..
Web Marketing Program
Get real business results from your online community, starting as low as $98/ month!
Web Marketing System You have a website, but no traffic coming to it on a consistent basis. As a result, you have no new business leads contacting you, and feel like you’ve wasted your investment. What can you do to make your website a useful part of your business, earning you new business revenue?
Enter the ACE Web Marketing Program.
This isn’t some sort of gimmick that lands 1000 unqualified, spammed, or unsolicited leads in your inbox. This is a simple system that uses your most valuable web property – your website – to do what it was built to do…earn your company new revenue opportunities, sales and profit.
The ACE Web Marketing Program consists of:
Website: We will perform continual updates to your website – as directed by you. We help you to control the content of your website with new and compelling offers, events and services that your company knows will be needed by your clientele.
Blog: We will continually update your blog with new information about the things that you are doing within your business, or even just general ideas about your industry, so that your customers will see how your company is growing and ready to service them.
Newsletter: We will write a short and sweet email blast – letting people on your email list know that you’ve created these cool new posts on your website and blog.
Social Media: After your website, blog and newsletter are ready to go, we will generate and maintain your Facebook, LinkedIn and Twitter Pages. We will interact with your audience on their interests, likes, dislikes, events, happy and sad moments…you know, like a regular human being! I’ll repeat that – like a regular human being.
At key points throughout the week, we will post your events, new services and products. The result is that your company will have a better relationship with its social audience. This will translate to more interest in your business, and ultimately more opportunity for business.
Rockland Web Design's Team of ProfessionalsSearch: The great thing is, if you have done all the steps above, search will happen. You create a buzz about new offerings on your website, and talk about your blog, people will start searching for you, especially in a local area. To augment this, we will also run Google AdWords and Facebook Ads as needed, to provide some occasional bump and remind the local audience of your company.
There’s one big reason why the ACE Web Marketing Program is so affordable for just about any business: You are going to help to develop all these items above.
We feel that the best content and materials come directly from the business owner, marketing representative or public relations person in the company. Thus, we encourage participation in the process outlined above.
We operate on three different levels of service – thus the name ACE:
Advisory – We meet with you once a month, either online or in-person, to help you to develop your materials for posting to your website, blog, newsletter and social sites. We can also remind you throughout the month via phone call, text message or email to get your work done.
Collaborative – You develop some materials, send it to us, and we will post it across all of your web, blog, newsletter and social properties. This way, we are not writing the message for you – you know what you or your company does best, we just provide the technology to let others know about it.
Everything – Do you need us to do it all? We will. We will create the content, submit it to you for approval, and post it on all of your web properties. We will also run Google and Facebook ads to continually push your message in front of audiences. We’ll also provide real-time data that shows you the results of our work.
Are you ready to get started? Contact us for Web Design for a free consultation about our Web Marketing Program.